![]() They have to actually start using it, and they need to license the tech for hardware acceleration to third-party companies like Asus, Turtle Beach, and M-Audio. The only way Creative's monopoly is going to be broken is if the major game development studios come together to create an open source 3D audio engine. Afterall, why buy an add-in card if it's only marginally better than the onboard audio? In return, the lack of competition and advancement has depressed the demand for high-end audio cards which is the source of Creative's current financial difficulties. #TURTLE BEACH MONTEGO DDL SOUND CARD DRIVERS PC#It's not even close.Ĭreative's monopoly position in the PC audio market has caused digital audio (in not just PCs, but in consumer electronics in general) to lag behind advances in processing and graphics technology. Compare what Creative has done for us to how much graphics or processor technology have advanced in the last ten years. There was a great thread on Shacknews a week or two ago about this.Īs I said there (with slightly more colorful language), Creative has ruled the PC audio market for a decade now, and they've done absolutely nothing to push the technology forward. Whenever Creative sees a potential competitor, they buy them out, or drive them out of business. I'm impressed that they've been able to pull all kinds of marketing bullshit and support their products so poorly and still stay alive. ![]()
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